What Is Better Business Bureau and Why Is It Important for Businesses and Consumers?


If you’re a business owner or a consumer, you’ve likely heard of the Better Business Bureau (BBB). But what exactly is it, and why is it important to know about it? In this article, we’ll take a closer look at what Better Business Bureau is, and what it does to support both businesses and consumers. We’ll also discuss the benefits of BBB accreditation for businesses, how BBB ratings can help consumers make informed decisions, and how BBB is working to protect the public from scams and fraudulent activities.

What Is Better Business Bureau and Why Should Business Owners Care?

The Better Business Bureau, also known as BBB, is a non-profit organization that was founded in 1912. Its mission is to promote trust in the marketplace by helping businesses and consumers establish and maintain ethical relationships. BBB accomplishes this by providing consumers with information about businesses, including a rating system that grades how well accredited businesses are able to resolve customer complaints. BBB also provides businesses with resources and tools to help them improve their practices and better serve their customers.

BBB accreditation is important for businesses because it signifies that a business meets high standards for trust and credibility. To earn accreditation, a business must demonstrate that it is transparent and honest in its dealings with customers, operates with integrity, and has a track record of resolving customer complaints. This can help to establish trust and confidence with potential customers, increase sales, and build a positive reputation within the community.

The Importance of BBB Accreditation for Consumer Trust and Confidence

Consumers are often wary of doing business with companies they are not familiar with, and BBB accreditation can help to ease their fears. According to a survey conducted by BBB, 88% of consumers trust BBB reviews, and 73% of consumers say they are more likely to buy from a business that is BBB accredited. This is because BBB accreditation signals that a business has met rigorous standards for customer service and ethical practices. Additionally, BBB-accredited businesses have access to a range of resources and tools to help them improve their practices and better serve their customers.

BBB accreditation is not granted automatically. Businesses must apply for accreditation and undergo a thorough review process. A business’s application will be reviewed by a team of BBB staff members, who will check to ensure that the business meets BBB’s standards for accreditation. This includes verifying that the business is licensed and registered, has a clean track record with no unresolved complaints, and is transparent in its dealings with customers. Once a business receives accreditation, it is required to maintain those high standards in order to maintain its accreditation status.

BBB: A Guide to Understanding Complaints and Resolutions for Businesses

One of the primary ways that BBB supports consumers is by providing a platform for them to file complaints against businesses that they feel have treated them unfairly. BB handles a range of complaints, including issues related to advertising, billing disputes, and product quality. When a complaint is filed, BBB will work with both the consumer and the business to try to reach a resolution that is satisfactory to both parties.

To avoid complaints, businesses are encouraged to prioritize good customer service, be transparent and honest in their dealings, and make it easy for customers to contact them with questions or concerns. If a complaint is filed, businesses are encouraged to respond promptly and professionally, and to work with BBB to try to resolve the issue in a way that satisfies the consumer.

How to Use BBB Ratings to Choose a Reliable Business Service

One of the most important benefits of BBB for consumers is its rating system, which grades businesses on a scale from A+ to F, based on various factors, including the number of complaints received and how well those complaints were resolved. BBB ratings can help consumers make more informed decisions about which businesses to work with, and can help them avoid scams and dishonest businesses.

When interpreting BBB ratings, consumers should look at both the rating itself as well as the factors that went into that rating. They should also check to see if the business is BBB accredited, which can provide additional assurance that the business is trustworthy and operates with integrity.

The BBB’s Role in Protecting Consumers from Scams and Fraudulent Activities

BBB is committed to protecting consumers from scams and fraudulent activities, and works proactively to expose businesses that engage in such activities. Some of the most common scams that BBB has exposed include phishing scams, identity theft, and fake business listings. To avoid falling victim to scams, consumers should be vigilant and take steps to protect their personal information, and should always research businesses carefully before doing business with them.

BBB as a Resource for Small Business Owners to Improve Their Reputation and Sales

For small business owners, BBB provides a wealth of resources to help them improve their practices and build a positive reputation. This includes access to webinars and workshops on various business topics, as well as opportunities to network with other business owners and industry experts. Additionally, BBB accreditation can help businesses attract new customers and increase sales by demonstrating their commitment to customer service and ethical practices. By maintaining high standards and participating in BBB programs and services, small businesses can thrive and grow within their communities.


The Better Business Bureau plays a critical role in promoting trust and confidence between businesses and consumers. Through its accreditation program, complaint resolution services, rating system, and consumer education programs, BBB helps to ensure that businesses operate with transparency, integrity, and a commitment to customer service. By being aware of BBB and its role in the marketplace, both businesses and consumers can make more informed decisions and avoid scams and fraudulent activities.

Webben Editor

Hello! I'm Webben, your guide to intriguing insights about our diverse world. I strive to share knowledge, ignite curiosity, and promote understanding across various fields. Join me on this enlightening journey as we explore and grow together.

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