How to Pick a Business Name: Tips and Tricks


One of the most important decisions a business owner will make is picking a name for their venture. A great business name should be memorable, reflect your values, and capture the essence of your brand. But how do you go about picking a business name that ticks all of these boxes? In this article, we’ll explore tips and tricks for selecting a name that both stands out and complements your brand identity.

Qualities of a good business name

So what makes a great business name? Here are a few key qualities to consider:

  • Memorable: Your business name should be easy to remember and recognize in any context.
  • Descriptive: It should give potential customers a good idea of what your business is all about.
  • Distinctive: Your name should set you apart from competitors and capture the uniqueness of your brand.
  • Fresh: A name that feels outdated or overused will not make the impact you’re hoping for.

Examples of businesses with great names that embody these qualities are Apple, Netflix, and Airbnb.

Brainstorming a name

The first step in picking a business name is brainstorming. You can use a variety of creative techniques to come up with unique and memorable ideas. Here are a few to consider:

  • Use a thesaurus to find variations on keywords that describe your brand
  • Combine words you like to create a unique name
  • Ask friends, family, and potential customers for their opinions and ideas

Once you’ve generated a list of potential names, take some time to narrow it down to the top contenders.

Checking availability

Once you have a list of potential names, it’s important to check their availability across a few key areas:

  • Domain registration: Make sure the domain names for your top contenders are available so you can set up your website.
  • Social media handles: Check that your desired name is available on social media platforms like Facebook, Twitter, and Instagram.
  • Trademarks: Make sure the name isn’t already trademarked by another business.

There are a number of tools you can use to check availability, such as, Namechk, and

Impact of a name on brand identity

Your business name can play a big role in establishing brand identity. Your name should reflect the tone and values of your brand and make a lasting impression on customers. Some businesses have built strong brand identities around their names, such as Coca-Cola, Starbucks, and Google. These brands are so recognizable that they have become household names.

Simplicity is key

When it comes to choosing a business name, simplicity is key. A shorter name that’s easy to pronounce and spell will be easier for customers to remember and find online. Some top businesses with simple yet memorable names include Nike, Amazon, and FedEx.

Legal requirements

It’s important to follow the legal requirements when registering your business name. This ensures that you won’t run into any legal problems later on. Your business name should be registered with the appropriate government agencies and you may need to obtain a trademark. Consult with a lawyer to make sure you’re following all the necessary steps.


Picking a business name can be a daunting task, but by following these tips and tricks, you’ll be on your way to choosing a name that embodies your brand and leaves a lasting impression on customers. Remember to take your time, be creative, and check availability and legal requirements.

Webben Editor

Hello! I'm Webben, your guide to intriguing insights about our diverse world. I strive to share knowledge, ignite curiosity, and promote understanding across various fields. Join me on this enlightening journey as we explore and grow together.

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