Do People Make Money on TikTok? Exploring the Different Ways

Do People Make Money on TikTok?

TikTok has become one of the most popular social media platforms in recent years, with over 1 billion users worldwide. As its popularity continues to grow, more and more people are wondering if it’s possible to make money on the app. The answer is a resounding yes! In fact, some people have been able to make a full-time income from TikTok alone. In this article, we will explore the different ways that people can make money on TikTok.

Sponsored Posts

Sponsored posts are one of the most popular ways to make money on TikTok. These are posts in which a brand pays you to feature their product or service in your content. It’s important to note that sponsored posts should be marked as such to comply with FTC guidelines.

One example of a successful sponsored post on TikTok is the Ocean Spray Cranberry juice video, featuring a man riding a skateboard while sipping on Ocean Spray. The video went viral and resulted in a boost in sales for the brand. To find sponsorships, creators can reach out to brands directly or sign up for influencer marketing platforms such as and AspireIQ.

Brand Deals

Brand deals are partnerships between a creator and a brand in which the creator promotes the brand’s products or services on their channel. These can be more long-term than sponsored posts and often include multiple posts and content collaborations.

A great example of a successful brand collaboration on TikTok is the partnership between Chipotle and David Dobrik. Dobrik filmed a video in which he bought food for random strangers at a Chipotle location, and the video ended up being viewed over 14 million times. To secure brand deals, creators can reach out to brands and pitch their ideas, or work with talent agencies such as Digital Brand Architects and Create Music Group who specialize in influencer marketing.

Merchandise Sales

Merchandise sales is another way to make money on TikTok. Creators can design and sell merchandise such as t-shirts, phone cases, and other products. Popular products include merchandise featuring the creator’s catchphrases or quotes from their videos.

A great example of merchandise sales on TikTok is the case of Charli D’Amelio, who sells hoodies, t-shirts, and phone cases featuring her signature phrase “Hype Queen” on her website. To design and promote merchandise, creators can use online platforms such as Merch by Amazon and Redbubble.

Live Streaming

Live streaming is another way to make money on TikTok. Creators can use the app’s live streaming feature to interact with their audience in real-time and receive tips from viewers. The more engaged the audience, the more money a creator can make.

A great example of a successful live stream is the case of Josh Richards, who was able to earn over $6,000 in one hour through his live streams. To monetize live streams, creators can join the TikTok Creator Fund, which pays creators for the views they receive on their live streams, or use third-party tools such as LIVEXLIVE which allows them to receive virtual gifts from their audience.


Crowdfunding is a newer way to make money on TikTok but has the potential to be highly successful. Creators can launch crowdfunding campaigns for projects they want to work on or products they want to sell. Crowdfunding campaigns generally involve a creator setting a fundraising goal and offering rewards to those who donate.

An example of a successful crowdfunding campaign on TikTok is the campaign launched by dog owner Kelsey Owens, who raised over $20,000 to fund her dog’s cancer treatments. To launch a successful crowdfunding campaign, creators can use platforms such as Kickstarter and Indiegogo, and leverage TikTok to promote their campaign.


As we have seen, there are multiple ways to make money on TikTok. From sponsored posts and brand deals to merchandise sales and live streaming, creators have a variety of options to choose from. Crowdfunding is also an emerging way to make money on the app. With TikTok’s continued growth and popularity, the potential for making money on the app is only increasing.

Top 5 Ways to Make Money on TikTok:

  1. Sponsored Posts
  2. Brand Deals
  3. Merchandise Sales
  4. Live Streaming
  5. Crowdfunding

Don’t be afraid to try different strategies to see what works best for you. Building a loyal audience and staying engaged with your fans is key to building a successful career on TikTok.

Webben Editor

Hello! I'm Webben, your guide to intriguing insights about our diverse world. I strive to share knowledge, ignite curiosity, and promote understanding across various fields. Join me on this enlightening journey as we explore and grow together.

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